You may be asking yourself: “How to talk with customers on social media?” Fortunately, there are many ways you can engage your customers. Below are a few tips for engaging your social media community. Keep your responses short and sweet – you only have a few seconds to engage with your customers! On Facebook, for example, you should stick to posts that have 40 to 80 characters. These posts receive high engagement rates.
Respond to comments publicly – This tactic has many benefits. It shows that your company values the opinions of its customers. Not only do public replies show your customers that you are responsive to their complaints and questions, but they also send a subtle message to other potential customers. Using snippets in your replies can streamline your responses without losing your brand’s voice or tone. Regardless of how you choose to engage with your audience, be sure to read all comments before responding.
Respond to queries publicly – While some customers might prefer to contact a business via telephone, social media can help you reach your customers more quickly. A quick response to their questions will go a long way in helping your brand position itself as a customer-centric company. By addressing customer queries publicly and answering their concerns, you can help your customers feel better about your company, and increase the likelihood of repeat business.
